Top 110 Citation Sites For New Zealand

We present you with a list of the best NZ citation sites and directories that will boost your business’s local rankings. We included each website’s domain authority to give you a better idea of where you should register your business first.

The best citation sites and directories in New Zealand.

What exactly is a local citation?

Local citations can greatly assist customers in finding your business online. These citations usually contain the business name, address, and phone number (NAP) and are displayed on different online platforms. Major search engines such as Google and Bing rely on these citations to verify the legitimacy and reliability of your business.

Besides the user experience variable, they are still a ranking factor when doing Local SEO for a business, and you should definitely update them once in a while by including new photos, videos, and changes in NAP.

Why should every NZ business include citations in their overall Local SEO Strategy?

All businesses located in New Zealand should leverage the opportunity to create citations as part of their local seo strategy because there is an increased chance for a potential client to find them on the internet.

If you are looking for a particular type of business in New Zealand, Google will provide you with results based on the directories in which the business is registered. Therefore, having more citations can enhance your visibility and increase the likelihood of being found.

Keep in mind that not all citations have the same power, which is why we included the domain authority of each website so that you get to choose which ones to build first (ideally, the highest ones!).

Finally, citations are still a ranking factor in local seo, and if the information is accurate across various web pages, it can positively impact your local search rankings.

Local Citation Sites List (NEW ZEALAND)

NumberWebsite URLDomain Authority
1apple.com99
2linkedin.com99
3facebook.com96
4twitter.com94
5yelp.com93
6business.google.com92
7foursquare.com92
8trustpilot.com92
9bbb.org91
10patch.com90
11mapquest.com88
12tomtom.com79
13justlanded.com77
14trademe.co.nz76
15kompass.com68
16zeemaps.com67
17tripline.net65
18tripadvisor.com64
19expat.com62
20brownbook.net61
21lacartes.com59
22spoke.com59
23infobel.com59
24cybo.com55
25tourism.net.nz54
26yellow.co.nz53
27salespider.com52
28callupcontact.com52
2940billion.com52
30bingplaces.com51
31enrollbusiness.com51
32parkbench.com50
33ibegin.com50
34linkcentre.com49
35iglobal.co48
36expressbusinessdirectory.com48
37askmap.net48
38beanhunter.com47
39globalcatalog.com47
402findlocal.com46
41lawlink.com46
42neighbourly.co.nz45
43find-us-here.com45
44place123.net45
45tupalo.co44
46myweddingguide.co.nz43
47myhuckleberry.com42
48go4worldbusiness.com41
49whitepages.co.nz40
50localist.co.nz39
51houzz.co.nz39
52teleadreson.com39
53finda.co.nz38
54localbusinesslisting.org38
55where2go.com37
56localmatters.co.nz37
57dealerbaba.com37
58eliteservicesnetwork.com37
59bizexposed.com36
60zenbu.co.nz35
61hotfrog.co.nz34
62quponing.com33
63bizbangboom.com33
64whitianga.co.nz32
65addyp.com32
66getyourpros.com32
67looklocally.com32
68gopher.co.nz30
69findus.nz29
70nzsearch.co.nz29
71yalwa.co.nz29
72nzdirectory.co.nz28
73acompio.co.nz28
74dyrectory.com28
75bulaclassifieds.com28
76hotcity.co.nz28
77lovenewzealand.net.nz27
78cylex.co.nz26
79tuugo.com26
80dueclix.com26
81locanto.co.nz24
82nzpages.co.nz24
83nzsbdirectory.co.nz24
84zipleaf.co.nz24
85businesslist.nz22
86pathlegal.com22
87rosebankbusiness.co.nz22
88freeads24.com21
89cari.co.nz20
90yourlocaldirectory.online20
91rapidtimenetwork.com20
92richmondunlimited.co.nz19
93localbd.co.nz19
94bizyglobe.com19
95fyple.co.za18
96devonportdirectory.co.nz18
97nearfindernz.com17
98carpage.co.nz17
99businessme.co.nz16
100fyple.co.nz16
101professionalservices4u.com16
102ecogreenworld.com16
103kiwidirectory.co.nz15
104freebusinessdirectory.nz15
105businesssearchnz.co.nz15
106newzealandbd.com14
107servicefinder.co.nz14
108businessnetworking.nz14
109openinghours-nearme.co.nz10
110opendi.co.nz9

A to-do list when creating citations for local businesses in New Zealand.

To ensure the best-optimized citation for a local business in NZ, we provide a checklist of things to include during the registration process:

Stay consistent with NAP (Name-Address-Phone Number) in EVERY citation.

Ideally, the Gmail account associated with your Google Business Profile should be used for all citation sites.

Upload tons of high-quality photos of your business, videos, and a logo.

Write an engaging description where you can include keywords related to your niche and location. Example: Gift Shop(niche) in Wellington nz(location).

Define Primary and Secondary categories exactly as you did on Google Business Profile.

When you have the option to include hashtags or keywords as part of the overall citation profile, I suggest you do it. Always include the location as it triggers proximity signals, which helps with the local search rankings.

Prioritize big data aggregators first, like Foursquare, then directories exclusive to businesses located in New Zealand. Continue with industry-specific websites and leave the general worldwide directories with low domain authority for last.

Make sure to add a link to your website and all your social media profiles.

Which Types Of Local Citations Exist?

There are two types of local citations found online: structured citations and unstructured citations.

Structured Citations

Here, your business’s NAP (Name-Address-Phone Number) and other important information are mentioned in different online directories like Yelp or Foursquare and help increase the visibility and credibility of your business. Here’s an example of a Structured citation of a local business in NZ:

This is a structured citation of a New Zealandish business on a directory of NZ.

Unstructured Citations

In this case, your business’s info is mentioned in blogs, press releases, and other external websites that are not directories. Contrary to the structured ones, where you always see the NAP, we get part of the business’s complete information here.  Here’s an example of an Unstructured citation of a local business in NZ:

This is an unstructured citation of a New Zealandish business in a blog.