Top 110 Citation Sites For New Zealand
We present you with a list of the best NZ citation sites and directories that will boost your business’s local rankings. We included each website’s domain authority to give you a better idea of where you should register your business first.
What exactly is a local citation?
Local citations can greatly assist customers in finding your business online. These citations usually contain the business name, address, and phone number (NAP) and are displayed on different online platforms. Major search engines such as Google and Bing rely on these citations to verify the legitimacy and reliability of your business.
Besides the user experience variable, they are still a ranking factor when doing Local SEO for a business, and you should definitely update them once in a while by including new photos, videos, and changes in NAP.
Why should every NZ business include citations in their overall Local SEO Strategy?
All businesses located in New Zealand should leverage the opportunity to create citations as part of their local seo strategy because there is an increased chance for a potential client to find them on the internet.
If you are looking for a particular type of business in New Zealand, Google will provide you with results based on the directories in which the business is registered. Therefore, having more citations can enhance your visibility and increase the likelihood of being found.
Keep in mind that not all citations have the same power, which is why we included the domain authority of each website so that you get to choose which ones to build first (ideally, the highest ones!).
Finally, citations are still a ranking factor in local seo, and if the information is accurate across various web pages, it can positively impact your local search rankings.
Local Citation Sites List (NEW ZEALAND)
| Number | Website URL | Domain Authority |
|---|---|---|
| 1 | apple.com | 99 |
| 2 | linkedin.com | 99 |
| 3 | facebook.com | 96 |
| 4 | twitter.com | 94 |
| 5 | yelp.com | 93 |
| 6 | business.google.com | 92 |
| 7 | foursquare.com | 92 |
| 8 | trustpilot.com | 92 |
| 9 | bbb.org | 91 |
| 10 | patch.com | 90 |
| 11 | mapquest.com | 88 |
| 12 | tomtom.com | 79 |
| 13 | justlanded.com | 77 |
| 14 | trademe.co.nz | 76 |
| 15 | kompass.com | 68 |
| 16 | zeemaps.com | 67 |
| 17 | tripline.net | 65 |
| 18 | tripadvisor.com | 64 |
| 19 | expat.com | 62 |
| 20 | brownbook.net | 61 |
| 21 | lacartes.com | 59 |
| 22 | spoke.com | 59 |
| 23 | infobel.com | 59 |
| 24 | cybo.com | 55 |
| 25 | tourism.net.nz | 54 |
| 26 | yellow.co.nz | 53 |
| 27 | salespider.com | 52 |
| 28 | callupcontact.com | 52 |
| 29 | 40billion.com | 52 |
| 30 | bingplaces.com | 51 |
| 31 | enrollbusiness.com | 51 |
| 32 | parkbench.com | 50 |
| 33 | ibegin.com | 50 |
| 34 | linkcentre.com | 49 |
| 35 | iglobal.co | 48 |
| 36 | expressbusinessdirectory.com | 48 |
| 37 | askmap.net | 48 |
| 38 | beanhunter.com | 47 |
| 39 | globalcatalog.com | 47 |
| 40 | 2findlocal.com | 46 |
| 41 | lawlink.com | 46 |
| 42 | neighbourly.co.nz | 45 |
| 43 | find-us-here.com | 45 |
| 44 | place123.net | 45 |
| 45 | tupalo.co | 44 |
| 46 | myweddingguide.co.nz | 43 |
| 47 | myhuckleberry.com | 42 |
| 48 | go4worldbusiness.com | 41 |
| 49 | whitepages.co.nz | 40 |
| 50 | localist.co.nz | 39 |
| 51 | houzz.co.nz | 39 |
| 52 | teleadreson.com | 39 |
| 53 | finda.co.nz | 38 |
| 54 | localbusinesslisting.org | 38 |
| 55 | where2go.com | 37 |
| 56 | localmatters.co.nz | 37 |
| 57 | dealerbaba.com | 37 |
| 58 | eliteservicesnetwork.com | 37 |
| 59 | bizexposed.com | 36 |
| 60 | zenbu.co.nz | 35 |
| 61 | hotfrog.co.nz | 34 |
| 62 | quponing.com | 33 |
| 63 | bizbangboom.com | 33 |
| 64 | whitianga.co.nz | 32 |
| 65 | addyp.com | 32 |
| 66 | getyourpros.com | 32 |
| 67 | looklocally.com | 32 |
| 68 | gopher.co.nz | 30 |
| 69 | findus.nz | 29 |
| 70 | nzsearch.co.nz | 29 |
| 71 | yalwa.co.nz | 29 |
| 72 | nzdirectory.co.nz | 28 |
| 73 | acompio.co.nz | 28 |
| 74 | dyrectory.com | 28 |
| 75 | bulaclassifieds.com | 28 |
| 76 | hotcity.co.nz | 28 |
| 77 | lovenewzealand.net.nz | 27 |
| 78 | cylex.co.nz | 26 |
| 79 | tuugo.com | 26 |
| 80 | dueclix.com | 26 |
| 81 | locanto.co.nz | 24 |
| 82 | nzpages.co.nz | 24 |
| 83 | nzsbdirectory.co.nz | 24 |
| 84 | zipleaf.co.nz | 24 |
| 85 | businesslist.nz | 22 |
| 86 | pathlegal.com | 22 |
| 87 | rosebankbusiness.co.nz | 22 |
| 88 | freeads24.com | 21 |
| 89 | cari.co.nz | 20 |
| 90 | yourlocaldirectory.online | 20 |
| 91 | rapidtimenetwork.com | 20 |
| 92 | richmondunlimited.co.nz | 19 |
| 93 | localbd.co.nz | 19 |
| 94 | bizyglobe.com | 19 |
| 95 | fyple.co.za | 18 |
| 96 | devonportdirectory.co.nz | 18 |
| 97 | nearfindernz.com | 17 |
| 98 | carpage.co.nz | 17 |
| 99 | businessme.co.nz | 16 |
| 100 | fyple.co.nz | 16 |
| 101 | professionalservices4u.com | 16 |
| 102 | ecogreenworld.com | 16 |
| 103 | kiwidirectory.co.nz | 15 |
| 104 | freebusinessdirectory.nz | 15 |
| 105 | businesssearchnz.co.nz | 15 |
| 106 | newzealandbd.com | 14 |
| 107 | servicefinder.co.nz | 14 |
| 108 | businessnetworking.nz | 14 |
| 109 | openinghours-nearme.co.nz | 10 |
| 110 | opendi.co.nz | 9 |
A to-do list when creating citations for local businesses in New Zealand.
To ensure the best-optimized citation for a local business in NZ, we provide a checklist of things to include during the registration process:
Stay consistent with NAP (Name-Address-Phone Number) in EVERY citation.
Ideally, the Gmail account associated with your Google Business Profile should be used for all citation sites.
Upload tons of high-quality photos of your business, videos, and a logo.
Write an engaging description where you can include keywords related to your niche and location. Example: Gift Shop(niche) in Wellington nz(location).
Define Primary and Secondary categories exactly as you did on Google Business Profile.
When you have the option to include hashtags or keywords as part of the overall citation profile, I suggest you do it. Always include the location as it triggers proximity signals, which helps with the local search rankings.
Prioritize big data aggregators first, like Foursquare, then directories exclusive to businesses located in New Zealand. Continue with industry-specific websites and leave the general worldwide directories with low domain authority for last.
Make sure to add a link to your website and all your social media profiles.
Which Types Of Local Citations Exist?
There are two types of local citations found online: structured citations and unstructured citations.
Structured Citations
Here, your business’s NAP (Name-Address-Phone Number) and other important information are mentioned in different online directories like Yelp or Foursquare and help increase the visibility and credibility of your business. Here’s an example of a Structured citation of a local business in NZ:
Unstructured Citations
In this case, your business’s info is mentioned in blogs, press releases, and other external websites that are not directories. Contrary to the structured ones, where you always see the NAP, we get part of the business’s complete information here. Here’s an example of an Unstructured citation of a local business in NZ:
If you want to learn how to build local citations for New Zealand the right way, you can also check out the free local citation-building guide I personally made for beginners and medium-level local SEO specialists.